AzPPA > Newsletter > 2016 June/July Newsletter
Arizona Promotional Products Association
 
June, 2016 AzPPA E-Newsletter
New Member Benefit
June Events
Fun Apparel Decorating Tips
2016 Expo Update
Get Noticed on Facebook
Improve your Email Open Rates
Upcoming Events
Upcoming Webinars
Quick Links
Join Our List
NEW Member Benefit with Constant Contact  
We're excited to announce that we have partnered with Constant Contact

The AzPPA Board is always looking for ways to increase your member benefits. This month we're debuting another new benefit. Even if you're already using Constant Contact for your email marketing, you
will be able to benefit from AzPPA's partnership.

Don't miss our June events!  
Do you know how to use Blab, Instagram, Meetup and Snapchat?  Are you wondering what they are? Social marketing gurus, Hank and Sharyn Yuloff will conduct a hands-on training session on June 16th. They will explain the latest marketing tools and how using the tools can increase your company's online visibility. The event is a great opportunity to learn a lot and a delectable hot lunch is included in the fee, courtesy of Browse 25.

Register or get more details here


Get ready for one the biggest social events of the summer--the AzPPA Bowling Party!  This year's theme is Pirates of the Caribbean. If you don't want to bowl, join the merry group in the Crow's nest and have some fun! 
Industry Tips  
Fun Apparel Decorating Tips That
Will Make You a Hero


Do you sell apparel to your clients? T-shirts, Sportshirts, Uniforms and the like? Are they just simply tired of placing their logo on the left chest with some big graphic on the back and a phone number?

Boring.
If you want to get away from that snooze fest, see this list below and take them to your favorite apparel decorator and give them a whirl. Get it mocked up and sell it your customer base and increase your sales, demonstrate your product knowledge, and increase your value to your customer by bringing them something new.
Read more

Source: PromoKitchen Blog - June 6  Written by: Marshall Atkinson
2016 Expo Update  
August 30th is the date for this year's Expo
Hotel Reservations now open!

Join AzPPA on August 30th for another great Expo. The AzPPA Expo is Arizona's largest promotional products trade show.  Last year we featured 93 exhibitors from Supplier companies throughout the United States.  If you are a Promotional Product Distributor in Arizona, you won't want to miss this show! We'll be back at the beautiful Arizona Grand Resort this year.  We've negotiated a great suite rate of $99 per night (no resort fee). The rate is valid from Sunday, August 28 through Saturday, September 3rd.  Make your reservations by July 29th to take advantage of this excellent deal.
Click here to go directly to the hotel registration page.

Exhibitors - we still have a few booths available.  If you would like to reserve a booth, or just get more information, click here.
 
  Marketing Tips  
8 Ways to Create Facebook Content That Gets Noticed 
 
Every time you log in to Facebook, there are between 300 and 600 posts that your friends and pages have prepared for you to see 
Lynn Ruby 
 
On average, Facebook shows you 12 of them.   
 
How do they decide what to show you?

Every time you scroll quickly through your newsfeed without stopping, you're telling Facebook "I don't like these types of posts. Show me fewer of them."

Every time you linger on a post. Like it. Comment on it. Click through on it, you're telling Facebook "I like this type of post. Show me more of these."

And Facebook gives you more of what you've shown them you like.

Now, when using Facebook to promote your own business, your job is to create the type of posts that your fans linger over, and like, and comment on and share. In April, Facebook told us 8 ways to do that.
Source: Ruby Marketing Blog, June 7    Written by: Lynn Ruby
Business Tips  
Improve your Email Open Rates with these
12 Subject Line Tweaks

It's been said many times that you shouldn't judge a book by its cover.

But when it comes to email, no one seems to have a problem with making a snap decision. Good email subject lines can make a powerful impact on your readers.

The words you choose for your email subject lines can have a big impact on whether or not  the hard work you've put into your email will pay off.
Read more

Source: Constant Contact Blog  Written by: Miranda Paquet
 
   
Supplier Speed Dating Returns with all New Suppliers
Thursday, November 9 - Save the Date!